Making big promises yet overdelivering
Since 1995, the REV’IT! brand has represented a promise. Any product carrying our mark will be born of excellence in design, performance, and innovation.
Since 1995, we have shaped a significant increase in the standards of safety, comfort, and style in motorcycle clothing. And we’re still pulling the industry forward today.
Since 1995, we have been inspiring to ride.
“Performance is about living up to your expectations of us, keeping promises, and exceeding them if possible.”
— Ivan Vos, Managing Director
There is a need for REV’IT!
Bringing pure, intelligent design into the motorcycle clothing market has transformed riding for people all over the world. Motorcycle riders can now feel fashionable, they can feel even more confident in the innovative constructions and technologies that keep them safe, they can feel that their gear helps them perform rather than gets in their way.
REV’IT! is the brand for motorcycle riders. The brand that listens to them. The brand that designs for them. Through careful and considered design, REV’IT! has always created solutions that rise to their challenges.
Global recognition
In just 25 years, REV’IT! has become one the most recognized motorcycle brands around the world. We do business in more than 70 countries through offices in Europe and the United States. And you can find our showrooms in a number of major European cities, including Paris, Barcelona, Bielsko, and Padova.
Built by passion
A brand like REV’IT! doesn’t happen by accident. We’ve carefully cultivated the most energized and dedicated people across motorcycling, design, fashion, and R&D.
Our team, now over 100 strong, is our greatest investment because no other company can replicate our people and their levels of understanding, determination, curiosity, and passion. The culture we’ve engineered and the ambition that burns in us attracts talent from all over the world.
A calculated and intelligent business
REV’IT! is independent. We had to be. We couldn’t allow short-term interests to make our decisions for us. To decide on design. To decide on safety. To decide on how we do business. Those must be made by passionate experts, in consultation with our partners and our customers, and with an eye on the future.
This way, we can grow and adapt faster. We can listen to what our customers need. We can forge ahead on the path we believe is best. We can construct long-term relationships with suppliers and retailers, providing every tool at our disposal in the aim of mutual growth and success. We can experiment more, discovering the new ideas and innovations that will fuel the future of our business and our whole industry.
The guiding forces behind REV’IT!
We have a system of values that flows through the veins of this company, keeping us honest and in passionate pursuit of what matters. After a few decades, many brands can lose sight of what matters, of what used to make them special. But REV’IT! has remained focused.
Inspire to ride
It’s our mission to remove barriers, to help you feel confident and excited to get on your motorcycle and ride. This is woven into everything we do.
We strive to inspire to ride through not just our products, but also through our services and experiences.
You’ll see this mission reflected in every stitch of our clothing; a pure and purposeful combination of the lengths our technicians go to and the detail our designers put in.
You’ll see this mission reflected in the way we present our products and our passion; in every video, every photograph, and every word we put out there – delicately crafted to stir the imagination.
You’ll see this mission reflected in the carefully constructed services and experiences we offer such as: supporting ride outs, track days, events, and offering information about great European tour rides.
And you’ll see this mission reflected in our people, who act with wholehearted devotion to push themselves, and the entire motorcycling industry, further.
Three unwavering principles
Engineering motorcycle clothing that you can feel safe, confident, and stylish in always starts with the foundational pillars of Design, Performance, and Innovation. These are the guiding forces that have shaped REV’IT! since the brand was born.
01. Design
A beautiful, pure aesthetic is a must. But that’s not what we mean by Design. Design is more considered, more essential. What is less than perfect for you when you’re out on your motorcycle? What is your biggest concern? When or where are you not as comfortable as you could be? We talk to riders every day to learn what you want from your gear. Because design is about identifying the challenges we face and then engineering solutions to those challenges.
Design helps us approach everything we do with this problem-solution mentality, but more importantly, it helps us create products that you’ll love.
02. Performance
The REV’IT! brand is our promise to you. Whenever you see our name or our logo, we want you to be able to trust that the products will perform exactly as you need them to. Living up to that promise is our number one priority. Every millimeter of every garment is crucial. The materials must hold up under extreme conditions. The construction must be tested and tested and tested. Not a single piece can let down the performance promised to you by the REV’IT! brand.
Performance is about listening and improving. And it’s about spending our time pushing quality, checking every detail, and testing things one more time. All so you can be confident in your gear.
03. Innovation
We can’t be content to create the same products every year with only aesthetic changes. We must look for constant technical improvements. We must look for ways to make our industry more sustainable. We must look for opportunities for our gear to do more for you. It’s not common for a motorcycle clothing company to have their own in-house test lab, but we believe it’s a necessity. We’ve created this space, and an entire organizational culture, to drive innovation and discover incredible solutions to everyday challenges.
Innovation is how we go from good to better, at the product level, the company level, and as individuals. It’s how we pioneer progress in our industry and beyond. And it’s how you can rest assured that your gear does everything it needs to, and more.
01. Design
A beautiful, pure aesthetic is a must. But that’s not what we mean by Design. Design is more considered, more essential. What is less than perfect for you when you’re out on your motorcycle? What is your biggest concern? When or where are you not as comfortable as you could be? We talk to riders every day to learn what you want from your gear. Because design is about identifying the challenges we face and then engineering solutions to those challenges.
Design helps us approach everything we do with this problem-solution mentality, but more importantly, it helps us create products that you’ll love.
02. Performance
The REV’IT! brand is our promise to you. Whenever you see our name or our logo, we want you to be able to trust that the products will perform exactly as you need them to. Living up to that promise is our number one priority. Every millimeter of every garment is crucial. The materials must hold up under extreme conditions. The construction must be tested and tested and tested. Not a single piece can let down the performance promised to you by the REV’IT! brand.
Performance is about listening and improving. And it’s about spending our time pushing quality, checking every detail, and testing things one more time. All so you can be confident in your gear.
03. Innovation
We can’t be content to create the same products every year with only aesthetic changes. We must look for constant technical improvements. We must look for ways to make our industry more sustainable. We must look for opportunities for our gear to do more for you. It’s not common for a motorcycle clothing company to have their own in-house test lab, but we believe it’s a necessity. We’ve created this space, and an entire organizational culture, to drive innovation and discover incredible solutions to everyday challenges.
Innovation is how we go from good to better, at the product level, the company level, and as individuals. It’s how we pioneer progress in our industry and beyond. And it’s how you can rest assured that your gear does everything it needs to, and more.
More about us
History
Inspiring to Ride since '95
TAILORTECH
Performance personalized
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