We continuously aim to extend the lifespan of our products and one way to achieve that goal is to enable our products to be repaired without constraint.

In achieving that aim, we take repairability into account from the very first instance of the development process. Overcomplicated constructions have no place in our products, and we purposely design for repair.

Replaceable outsoles in footwear, replaceable zippers and pullers, and exchangeable jacket and pants liners – all simple yet effective examples of designing for repair.

Longevity is not a nice-to-have, for us it’s a product-design prerequisite. From quality materials to thoughtful constructions that stand the test of time, we design gear that stays with riders for longer. Supporting repair, improving durability, and educating consumers are all part of our approach.

We aim to reduce the environmental impact of our products by using better materials. That starts by defining what "sustainable" actually means to us and setting clear targets to making the shift to the using more and more low-impact materials in key parts of our collection.

In practice this means phasing out harmful substances, like PFAS, and investing in more responsible alternatives, such as certified recycled fabrics.

Our responsibility does not end with a product leaving the store. We have to consider what happens after a product is returned, gets worn out, or is simply no longer of use.

It also includes reducing packaging the essentials, refurbishing used products that bear minor defects, and identifying ways to recycle key components like leather, fabric, and trims.

In order to make better decisions, measuring the impact of our materials and the durability of our products is vital. Understanding how long a product will last and how they performance changes over time, helps us design smarter and more sustainably.

Setting up systems to gather customer insights, establishing quality control benchmarks, and developing tools that guide material selection based on long-term performance are crucial to getting a clear picture of what’s necessary.

Which is why we’re developing durability measurement guidelines, implementing internal quality monitoring processes, and exploring ways to collect feedback on product wear and longevity.